Over 60,000+ Customers and Counting
See our products in action
Why we're different
Unmatched Affordability: While many brands markup prices by 8-10x, we offer fair, affordable pricing directly to you.
Unrivaled Diamond Simulants: Our advanced crushed ice cut technology mimics real diamonds, earning us a feature in British Vogue.
Made with Love: We prioritise quality and reduce waste by producing in small batches, with each piece carefully hand-finished for a truly unique touch.
You might wonder...
Absolutely not - we only use high quality metals and no toxic substances such as cadmium or nickel.
Each piece is meticulously crafted by a skilled professional, but we know that accidents happen. Your purchase is covered by warranty so you can rest assured.
All our jewelry is made with hypoallergenic metals (and absolutely no nickel). We offer hypoallergenic brass pieces that are finished in 18k gold, solid .925 sterling silver and vermeil (which is .925 sterling silver plated in 18k yellow gold) options.
Our sparkly Diamond Simulant stones are created using world class crushed-ice cutting technique on high-carbon stones, emulating the look of real diamonds. They're an affordable alternative that allows us to feel safe in public spaces, without compromising our values or budgets.
We offer a 30-day return window and complimentary exchanges on all eligible items. To qualify, pieces must be unused, in their original condition, and returned with all tags attached. Please note, custom-made items and pierced jewellery are excluded for hygiene and bespoke reasons.
All orders over £50 benefit from free shipping. Additional delivery information and express options are available at checkout.
About Our Metals
Real Precious Metals: We use authentic, high-quality precious metals like sterling silver for a luxurious, durable finish that lasts.
100% Recyclable: Our jewellery is made from recyclable metals, ensuring sustainable and environmentally-kind practices.
Gentle on Your Skin: Nickel-free, hypoallergenic jewellery ensures comfort without irritation.
Customer Reviews
Based on 15 reviews
87%
(13)
7%
(1)
0%
(0)
0%
(0)
7%
(1)
A
Not received it yet to tell you
L
Honestly wear it whenever I’m going out I love it and always get compliments. People always think it’s a pure expensive ring cos the way it looks!! So recommend it
J
This ring is truly beautiful, so pleased with it. A real eye catcher.
A
So sparkly and easily adjustable. Only had it a week but no problems at all so far, and most importantly… absolutely stunning. Quick delivery too x
I
Happy with it, speedy delivery will buy more.
We appreciate you taking the time to leave us a positive review!!
j
I love it
Happy with it, speedy delivery will buy more.
We appreciate you taking the time to leave us a positive review!!
b
Beautiful ring
C
This ring is so beautiful and such a statement ring. It is so sparkly I cannot stop staring at it whenever I wear it! Will be ordering from here again; so impressed.
We think you'll love...
Recently viewed
OUR DIFFERENCE
Others believe in mass production. We believe in small-batch, hand crafted jewellery that speaks to your personal style.