Over 60,000+ Customers and Counting
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Why we're different
Unmatched Affordability: While many brands markup prices by 8-10x, we offer fair, affordable pricing directly to you.
Unrivaled Diamond Simulants: Our advanced crushed ice cut technology mimics real diamonds, earning us a feature in British Vogue.
Made with Love: We prioritise quality and reduce waste by producing in small batches, with each piece carefully hand-finished for a truly unique touch.
You might wonder...
Absolutely not - we only use high quality metals and no toxic substances such as cadmium or nickel.
Each piece is meticulously crafted by a skilled professional, but we know that accidents happen. Your purchase is covered by warranty so you can rest assured.
All our jewelry is made with hypoallergenic metals (and absolutely no nickel). We offer hypoallergenic brass pieces that are finished in 18k gold, solid .925 sterling silver and vermeil (which is .925 sterling silver plated in 18k yellow gold) options.
Our sparkly Diamond Simulant stones are created using world class crushed-ice cutting technique on high-carbon stones, emulating the look of real diamonds. They're an affordable alternative that allows us to feel safe in public spaces, without compromising our values or budgets.
We offer a 30-day return window and complimentary exchanges on all eligible items. To qualify, pieces must be unused, in their original condition, and returned with all tags attached. Please note, custom-made items and pierced jewellery are excluded for hygiene and bespoke reasons.
All orders over £50 benefit from free shipping. Additional delivery information and express options are available at checkout.
About Our Metals
Real Precious Metals: We use authentic, high-quality precious metals like sterling silver for a luxurious, durable finish that lasts.
100% Recyclable: Our jewellery is made from recyclable metals, ensuring sustainable and environmentally-kind practices.
Gentle on Your Skin: Nickel-free, hypoallergenic jewellery ensures comfort without irritation.
Customer Reviews
Based on 81 reviews
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E
I needed a ring as a stand in whilst my original wedding/engagement rings are being resized and cleaned however this is absolutely stunning and I don’t want to take it off!
E
Thrilled with my ring that arrived promptly today & fits perfectly lovely company to deal with too 💓
D
The most beautiful ring. It’s far more sparkling than it looks on the website; incredible value too. I’ve now bought 4 items from this seller and cannot recommend her enough.
V
I ordered a set of 2 rings but it was too small, I was able to send them back yesterday and already my new one is on its way, very impressive, not many businesses are this organised or straightforward these days x
J
A gorgeous ring that really sparkles! I bought myself one as my sister had the green one and I thought it was gorgeous so I bought the pink one 😊
A
My daughter was thrilled & said she wld have chosen it herself , just breathe ring looks so expensive & incredibley classy .
S
Lovely quality. Very happy
J
The ring is stunning albeit too big - do you offer siziing as I for an x small
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OUR DIFFERENCE
Others believe in mass production. We believe in small-batch, hand crafted jewellery that speaks to your personal style.