Why we're different
Unmatched Affordability: While many brands markup prices by 8-10x, we offer fair, affordable pricing directly to you.
Unrivaled Diamond Simulants: Our advanced crushed ice cut technology mimics real diamonds, earning us a feature in British Vogue.
Gentle on Your Skin: Nickel-free, hypoallergenic jewellery ensures comfort without irritation.
Conscious Commitment: We prioritise sustainability, recycling pieces and producing small batches to reduce waste, aiming for 100% recyclable metals.
Get inspired by our community
This product has no reviews of its own. The merchant grouped it with related products, so the reviews shown are from across that group.
J
I am super pleased with my purchase of the sparkling ‘eternity’ style ring. It hasn’t dulled at all despite wearing in the shower and washing up etc. Also I am very allergic to anything not gold - but so far, no problems at all. Definitely recommend.
S
So I actually had to send my items back as the smallest size they stock was still too big for me, however the quality is absolutely remarkable and the customer service is incredible. I am absolutely gutted about the ring but I will definitely keep my eye out for any smaller sizes ever being stocked again ❤️
m
Altia Brilliant Cut Eternity Ring
n
Ring is so pretty. I ordered large before in another ring for a different finger which is too big. Medium fits a different finger but doesn't fit the finger I want it for. Be nice to have a size in between please 🤣. Really good quality and service.
M
Ring arrived yesterday and not stopped wearing it’s such a lovely piece. So far so good I hope it lasts well and the stones don’t fall out
K
Received my ring today.
I’m so pleased, it’s next to my real diamond ring and you cannot tell the difference.
Quick service and packaged beautifully.
I know I will definitely come back for more
J
Beautiful, looking at what to purchase next x
J
Excellent quality for the price.
K
Stunned by this ring, it’s absolutely beautiful!
C
But i bought the wrong size! 🙈
J
I purchased this to go with my wedding ring & it blends perfect! I wear it in the ocean, pool- and it had held up beautifully!
D
Love these pieces of jewellery, I now have several to take on my holiday and leave my real diamonds at home .
So realistic.
D
Love it; absolutely beautiful and really sparkly. I made a mistake with my order and customer services went above & beyond. I cannot recommend them highly enough.
L
Gorgeous - fits perfectly and looks beautiful
S
This ring is beautiful, so sparkly and so pretty! I am so happy with my purchase and will definitely be back for more ❤️
J
Very please with the ring. Hope my daughter likes it. As it part of her Christmas present. Also arrived early. Very pleased.
S
Fabulous
E
Super happy with my new ring. It’s really pretty and fits perfectly. Will definitely shop again and have already recommended to friends
E
Lovely ring
Super happy with my new ring. It’s really pretty and fits perfectly. Will definitely shop again and have already recommended to friends
N
Lovely ring. Really pretty. Hoping the stones stay put. Needed to resize but due to having taken tag off I couldn't, so keep that in mind when deciding if it's too big or too tight.
N
Pretty ring. But too big
Lovely ring. Really pretty. Hoping the stones stay put. Needed to resize but due to having taken tag off I couldn't, so keep that in mind when deciding if it's too big or too tight.
e
Great ring for the price. Looks realistic and sophisticated
E
Very delicate and elegant
Great ring for the price. Looks realistic and sophisticated
We think you'll love...
You might wonder...
Absolutely not - we only use high quality metals and no toxic substances such as cadmium or nickel.
Each piece is meticulously crafted by a skilled professional, but we know that accidents happen. Your purchase is covered by warranty so you can rest assured.
All our jewelry is made with hypoallergenic metals (and absolutely no nickel). We offer hypoallergenic brass pieces that are finished in 18k gold, solid .925 sterling silver and vermeil (which is .925 sterling silver plated in 18k yellow gold) options.
Our sparkly Diamond Simulant stones are created using world class crushed-ice cutting technique on high-carbon stones, emulating the look of real diamonds. They're an affordable alternative that allows us to feel safe in public spaces, without compromising our values or budgets.
We offer a 30-day return window and complimentary exchanges on all eligible items. To qualify, pieces must be unused, in their original condition, and returned with all tags attached. Please note, custom-made items and pierced jewellery are excluded for hygiene and bespoke reasons.
All orders over £50 benefit from free shipping. Additional delivery information and express options are available at checkout.
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OUR DIFFERENCE
Others believe in mass production. We believe in small-batch, hand crafted jewellery that speaks to your personal style.
