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Black Friday - Up to 70% off

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    Enjoy up to 70% off everything in our Black Friday Sale. Don’t miss our limited-edition bundles — only while stocks last.

    SALE
    Oval Cut Bundle Gold
    £238 £149
    SALE
    Oval Cut Bundle Silver
    £234 £149
    SALE
    Honore Toi et Moi Necklace
    £89 £65
    SALE
    Honore Toi et Moi Earrings
    £95 £69
    SALE
    Tennis Chain Necklace Luxe Gold
    £269 from £209
    SALE
    Tennis Chain Necklace Luxe Silver
    £259 from £199
    SALE
    Elain Illusion Earrings Gold
    £97 £69
    SALE
    Elain Illusion Earrings Silver
    £97 £69
    GOING FAST 🔥
    Dielli Radiant Cut Ring
    £114 £77
    SALE
    Sierra Multi Link Ring
    £94 £72
    BESTSELLER
    Azelia Clover Bracelet Gold
    £120 £89
    BESTSELLER
    Azelia Clover Bracelet Silver
    £115 £82
    SALE
    Altia Brilliant Cut Eternity Ring
    £77 £54
    SALE
    Dash Ring
    £65 £47
    SALE
    Brilliant Cut Bundle Gold
    £250 £159
    SALE
    Brilliant Cut Bundle Silver
    £233 £149
    SALE
    Olea Brilliant Cut Stud Earrings Gold
    £79 £55
    SALE
    Olea Brilliant Cut Stud Earrings Silver
    £69 £49
    SALE
    Azelia Clover Necklace Gold
    £69 £49
    SALE
    Azelia Clover Necklace Silver
    £69 £49
    SALE
    Brea Crushed Ice Ring Gold
    £85 £64
    BESTSELLER
    Brea Crushed Ice Ring Silver
    £79 £59
    SALE
    Letia Oval Cut Bundle Gold
    £243 £179
    SALE
    Letia Oval Cut Bundle Silver
    £234 £169
    SALE
    Tennis Bracelet Luxe Gold
    £199 from £159
    SALE
    Tennis Bracelet Luxe Silver
    £189 from £149
    SALE
    Adjustable Pear x Heart Ring Gold
    £110 £75
    SALE
    Adjustable Pear x Heart Ring Silver
    £105 £69
    SALE
    Princess Cut Stud Earrings Silver
    £54 £39
    BESTSELLER
    Camilia Emerald Cut Stud Earrings Gold
    £79 £59
    BESTSELLER
    Camilia Emerald Cut Stud Earrings Silver
    £75 £55
    SALE
    Diosa Pear Cut Ring Gold
    £95 £74
    SALE
    Diosa Pear Cut Ring Silver
    £89 £69
    SALE
    Olea Brilliant Cut Earring Trio Set Gold
    £193 £99
    SALE
    Olea Brilliant Cut Stud Earrings Silver Set
    £193 £99
    SALE
    Brilliant Cut Gifting Bundle Gold
    £272 £155
    SALE
    Brilliant Cut Gifting Bundle Silver
    £262 £149
    Sold Out
    Pear Cut Bundle Gold
    £139 £99
    SALE
    Pear Cut Bundle Silver
    £133 £99
    SALE
    Brea Ring and Necklace Set Gold
    £148 £109

    BLACK FRIDAY | SALE NOW ON

    BLACK FRIDAY | SALE NOW ON

    BLACK FRIDAY | SALE NOW ON

    BLACK FRIDAY | SALE NOW ON

    BLACK FRIDAY | SALE NOW ON

    BLACK FRIDAY | SALE NOW ON

    BLACK FRIDAY | SALE NOW ON

    BLACK FRIDAY | SALE NOW ON

    BLACK FRIDAY | SALE NOW ON

    BLACK FRIDAY | SALE NOW ON

    Why Our Diamond Simulant Jewellery Is the Smarter, Safer Choice

    High-Quality, High-Carbon Stones

    Our diamond simulants are crafted using premium high-carbon materials that mimic the brilliance, clarity and hardness of natural diamonds. You get a dazzling look that’s nearly impossible to tell apart from the real thing, all without the hefty price tag.

    Sustainable and Smart

    Our simulants are kinder to the planet. No destructive mining, no unnecessary waste. Plus, with significantly lower prices than natural diamonds, you can invest in jewellery that fits your style and budget. It’s guilt-free glamour, every day.

    Safer to Wear, Wherever Life Takes You

    Wearing expensive diamonds can be risky, especially when travelling, on holiday or out in public. Our simulant jewellery offers peace of mind without sacrificing luxury. You can enjoy stunning sparkle without the stress of losing or damaging a costly stone.

    Free Shipping

    Free Shipping Worldwide

    60,000+ Happy Customers

    60,000+ Happy Customers

    Tarnish-Free

    Tarnish-Free

    1 Year Warranty

    1 Year Warranty